Understand value
Capture value
Sample projects
Contact US

COVALUE specializes in helping companies in Europe to better understand and capture the value that their products and services provide to the market place.

We provide pragmatic solutions to the following business challenges:

  • Better understanding and quantifying value of products & services
  • Helping marketing align its product offerings relative to value
  • Finding more money through pricing audits and price management
  • Implementing value based pricing strategies
  • Deploying price management, controls and pricing policies
  • Changing customer perceptions via value based selling
  • Helping sales prepare and get more from customer negotiations
  • Aligning organization on business plans, objectives and KPIs

We collaborate with our clients through consulting, project management, and on site interim assignments. Possible to link our fees to results and establish gain share arrangements.

We are based in Belgium and have over 15 years experience in providing marketing and pricing consulting services for business to business companies (ICT, logistics, chemicals, services, wholesale distribution) and our focus is in Europe, in particular Belgium, UK, NL, France.

We are also affiliated with the marketing consulting company Minds&More and conduct projects together.